I give my customers encouragement to follow their instincts, always to be comfortable, appropriate, elegant no matter what they do. My influences are wide-ranging, from 90s hip-hop to Tom Cruise in “Risky Business.’’ The proposition with American luxury is that you are given the freedom to express yourself, to be whatever you want. I had the conviction there was a consumer who would understand the story. But something I am good at is tying the thread through all I’ve been exposed to and creating a story around the product. I don’t think I’m the best designer or best CEO. So if we accept that clothes are coded with meaning, we also have an obligation to question who is doing the interpreting. It’s obvious that if I’m wearing sweats and a hoodie, it looks a lot different from the rest of the world. collaboration and that relationship grew to me helping him with Yeezy and the Yeezus Tour back in the day.ĭoes this speak to the ways in which fashion has failed not only to promote, but to see people of color? He asked me to come to Paris to work on an A.P.C. Kanye got hold of one of my pieces when the first collection dropped and he could see the point of view. It was natural to make pieces and give them to the right people. Because I was out five nights a week and knew influential people from fashion to sports to the entertainment industry. Before I knew it, I had six or seven pieces.
It was precisely those nuances that spawned the cult of Fear of God. It was like, let me explain to you how nuanced a pair of sweatpants is from my perspective, how the fabric is a French terry and the cut is as subtle as any pair of tailored trousers. When I was explaining recently to Tim Blanks how nuanced a pair of sweatpants can be, I was not explaining L.A. Because of my blackness, I could never afford to make a party that was not unquestionably the best in L.A.
#FEAR OF GID HOW TO#
After a while, when I observed all these guys - musicians and the guys from The Hundreds - spending five grand a night at a party when I’m busting my butt to leave with a grand, I figured “Why don’t I just figure out how to go downtown and make clothes?” When I saw a gap in the nightlife market, I started doing parties. Then you got into nightlife, which is how you first made your name. I had a job in sports for a while, a front office job with the Dodgers, that I took because my dad was in baseball and I figured out that I wasn’t good enough to play. Trying to get my MBA, I worked retail part time. I’ve worked in retail my entire life, through undergrad and grad school. Perhaps because, unlike many designers, you came up in retail. It’s fluid-casual, a wardrobe that allows you to move seamlessly through the consistently inconsistent times we live in. I might bring a blazer with me to put on for a meeting. It could be that I’m going to run to the gym and I have on sweats and a vintage T-shirt. You can have different rhythms, even within the same day. The majority in Los Angeles don’t have classic 9 to 5 jobs. Has it occurred to you that, with this collection you may have come up with a uniform for both L.A.
Lorenzo termed a “permanent, foundational’’ presence in men’s wear, he devised pieces not just for consumers who saw a suit once on TV, but for everyone in the new world of WFH., social distancing and endless Zoom meetings. Get the best deals on Fear of God T-Shirts for Men when you shop the largest online selection at. Our point of view is something that can really live through anything.After deliberating for two years before releasing his seventh collection, Jerry Lorenzo, the designer behind Fear of God, shifted hard from the streetwear that elevated him to cult status soon after he founded the Los Angeles based label in 2013.
"We feel our proposition is timelessly sophisticated in a relaxed and approachable way. "As we got better at designing and communicating our language, it was only natural that we extend that through different platforms, whether it's kids, home, furniture, or womenswear," the creative director explains. Lorenzo first introduced shoppers to his concept of effortless American luxury back in 2013 with an assortment of elevated basics that he admits was selfishly focused on the needs of his own closet-hence the menswear origin. The first collection telegraphs comfort, from drapey button-downs to coordinating knit sets. In a continuation of the language Lorenzo started through Fear of God's Essentials line, the label's universe is expanding to include women-specific pieces for the new season. "Understanding her needs and seeing what's missing in her world, I was able to see things that I felt like I wanted to design into." "We spend the most time together," he tells on the inspiration behind the brand's newest offering, a slate of dedicated womenswear. If you ever wondered what the Fear of God woman would look like, founder Jerry Lorenzo says his wife, Desiree Manuel, is the ultimate muse.
0 kommentar(er)
